BEHAVIORAL INSTITUTIONS OF THE DIGITAL ECONOMY: IMPACT ON HUMAN BEHAVIOR, TRANSFORMATION OF PROPERTY RELATIONS AND LEVELS OF TRUST

Goal. The article discusses the main features of behavioral economics as a new section economic theory. direction in theory is reflection actual change model human behavior, impact digital economy on individual and transformation property relations under influence market environment, which brings to fore issues recognition rules, definition reputation level trust ethics. It shown that serious shifts act evidence profound nature changes institution rights ethical, social, psychological other assumptions behavior. Methodology. study based dialectics scientific philosophical method knowledge, systematic approach, analytical expert method. First all, relies observation experimentation. A distinctive feature modern research methods has been development an behavior influenced by empirical facts collected field experimental economics. In essence, paper uses interdisciplinary methodology, formed efforts both economists psychologists, example productive interaction between theoretical sciences. Results. systematically comprehensively analyzes specificity institutions inherent economy. revealed academic have come realization not only economic, but also all social institutions, system norms moral values are important, vital for types property, at same time role institute increasing. proved enough ensure climate argued it especially important minimize transactional losses achieving high agents leading conditions decline business activity. Scientific novelty. Theoretically intellectual platform community, type thinking, explicitly taking into account psychological, today fundamentally rights, forms innovative models, become core indicated subjects Practical Significance. practical conclusions promising area research, proposed completely largely changed view science. Behavioral how much real life deviates from ideal rational reasons modification various factors given. problem formation actual, any paradigm should solve interrelations preservation system.